About Us

Hey there, fellow aesthetes and cute-stuff enthusiasts!  We're Shubhangi and Shruti, two college besties who bonded over a shared love for all things beautiful, unique, and, well, just plain adorable!

Our story begins not with a business plan, but with a college conversation. Shruti and I, Shubhangi, weren't just friends; we were kindred spirits, united by a shared passion for all things aesthetic and whimsical. Tired of bags that felt generic and uninspired, we dreamt of creating canvas totes that embodied our unique personalities and love for vibrant self-expression.
This wasn't just a business venture; it was a testament to the power of friendship. We knew each other's quirks, supported each other's dreams, and celebrated each other's individuality. This genuine connection became the foundation of our brand, weaving itself into every design and decision.

More than just colleagues, we are collaborators, constantly bouncing ideas off each other and fostering a creative environment where self-expression thrives. This collaborative spirit spills into our designs, resulting in totes that are not only visually stunning but also deeply personal. Each bag reflects not just trends, but the diverse perspectives and unique styles that come from a genuine friendship.

We believe that embracing your individuality is the ultimate form of fashion. With every meticulously crafted tote, we aim to empower you to own your personal style, loud and proud. Whether you're a minimalist seeking clean lines, a maximalist yearning for bursts of color, or somewhere in between, we have a tote that speaks to your unique aesthetic.

Join us on this journey of celebrating individuality and self-expression. Together, let's create a world where everyone feels confident and empowered to be their authentic selves, just like the friends we are. Because at the heart of it all, our totes are more than just bags; they're a testament to the power of friendship and the beauty of embracing your true self.